Is Life Insurance an Asset? The Strategy 90% of People Miss
Jorge Eduardo Robasso arrived in the United States with $300 in his pocket, limited English, and a suitcase full of fear. Today, he is a pillar of the Los Angeles business community, founder of the Hispanic Business Network, and a Fernando Award nominee.
In this inspiring episode of Letters of Intent, Pankaj and Sahil sit down with Jorge to discuss his incredible journey of resilience. They explore his "Win-Win" philosophy for business, why he dedicates his life to giving back, and tackle the often-misunderstood world of life insurance—explaining how to turn a necessary cost into a powerful, tax-free asset for your family and business.
Takeaways
- The Immigrant Edge: Jorge channeled the fear of being in a new country into a relentless drive to connect. He didn't wait for a community; he built one by founding the Hispanic Business Network.
- Win-Win or Nothing: Success isn't a zero-sum game. Jorge believes that true power comes from ensuring everyone you interact with also wins.
- Life Insurance as an Asset: For high-income earners, permanent life insurance (like IULs) can be a tax-free savings vehicle, not just a death benefit. It can fund retirement, college, or emergencies.
- The Buy-Sell Essential: If you have a business partner, you need a buy-sell agreement funded by life insurance. Without it, your partner's spouse could become your new 50% partner if tragedy strikes.
- Living Benefits: Modern life insurance often includes "living benefits" that pay out if you get a critical or chronic illness, acting as a safety net while you are still alive.
- Service fills the Void: Jorge argues that money and ego cannot fill the human "hole." Only teaching and helping others provides true fulfillment and peace of mind.
Soundbites
- "I arrived with $300 in my pocket... I still remember the feeling of scare."
- "I remember looking to Los Angeles from the 9th floor... I didn't know 20 people. I asked myself, how am I going to do this?"
- "Play win-win means whatever goes through our life, they have to win and we have to win."
- "That hole with money doesn't fill... teaching others made me power and that made me alive."
- "People don't want to think about life insurance... because to die is something I don't want to think about."
- "If something happened to one of the partners... the family of the partner is going to be the owner... unless you have a buy-sell agreement."
Keywords
Jorge Eduardo Robasso, Hispanic Business Network, Immigrant Story, Entrepreneurship, Resilience, Life Insurance, IUL, Buy-Sell Agreement, Financial Planning, Community Leadership, Fernando Award, Carbon Law Group
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Connect with Pankaj: https://www.linkedin.com/in/pankaj-raval/
Connect with Sahil: https://www.linkedin.com/in/sahil-chaudry-6047305/
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