Art vs. ROI: Producing Films in the Creator Economy
In this conversation, Mark Korshak shares his journey from making a documentary in college to producing Netflix hit "Incoming." He discusses how he built his career by making economically viable films that have consistently returned profits. Korshak explains the changing entertainment landscape, where traditional studios compete with tech platforms and creators for audience attention. As both an entrepreneur and business formation lawyer in his approach, he reveals strategies for balancing artistic vision with commercial viability.
Key Takeaways:
- Korshak has produced seven profitable films, each returning approximately 140% of their budget
- Modern film economics require "eventizing" theatrical releases to compete with streaming
- The entertainment industry has shifted from top-down mogul decisions to ground-up audience-driven content
- Finding the right balance between creative control and commercial appeal is crucial
- Strategic packaging and right-sizing projects for the marketplace increases chances of success
- Producers must often protect directors from themselves to ensure project viability
- The barrier to entry in content creation has been eliminated, democratizing the industry
- Execution quality is now more important than ever in a saturated market
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Connect with Pankaj: https://www.linkedin.com/in/pankaj-raval/
Connect with Sahil: https://www.linkedin.com/in/sahil-chaudry-6047305/
Connect with Pankaj: https://www.linkedin.com/in/pankaj-raval/
Connect with Sahil: https://www.linkedin.com/in/sahil-chaudry-6047305/
